chagen, I've done a few web sites. You really have to pump an owner for content.
His web pages aren't the only thing that needs work. I got an email catalog from him that was so crowded and unformatted that it was extremely hard to follow. His BBQ board forum is an outdated style, but he is on it daily and provides a lot of good information to his members which is more important than the board's appearance.
All that aside... he does do well what he does best. Dave Klose makes some of the best pits available!!!