What gives some guys the edge? What makes their ribs taste a little spicier, their briskets a little more soulful, their food in general a little brighter? Often the secret is as simple as a barbecue rub and sauce made from scratch. Making a rub is easier than you think, and thanks to the wide variations in paprikas, sugars, and other spices, you can follow my formula to the teaspoon and still give it your own personal touch. I’ve been using this rub in one variation or another for more than twenty years, and it works equally well with beef, pork, lamb, poultry, seafood, tofu, and vegetables
Step 1: Combine the salt, brown sugar, paprika, pepper, garlic and onion powders, and celery seed in a bowl and mix, breaking up any lumps in the brown sugar with your fingers (your fingers work better than a whisk or wooden spoon).
Step 2: If you are not using the rub right away, store it in a sealed jar away from heat and light; it will keep for several months, but try to use it sooner than that. (I keep it in the refrigerator.)
For the best results, use an imported paprika from Hungary or Spain. For a mild rub, use sweet paprika. For a spicy rub, use some or all hot paprika, a specialty of Hungary. One good brand is Szeged. For a smoky rub, use some or all pimentón (smoked paprika) from Spain. For a Texas-style rub, replace the paprika with ancho or another pure chile powder and add one teaspoon each of dried oregano, ground cumin, and cayenne pepper. Like I said, this rub is versatile.
Try this rub with A New Shrimp Cocktail.